Search Engine Promotion

Search Engine Promotion is an absolute must for anyone with a website that wants to get noticed. After all, what is the point of having a website if no-one can find it?

Search Engine Promotion must not be confused with search engine optimisation (SEO). Whilst search engine optimisation forms a part of the website promotion process, there are a number of different search engine promotion techniques, both paid and unpaid, that can be used to promote your website.

Search Engine Promotion Techniques

Search Engine Optimisation

This is the process of developing a website that is both search engine friendly and user friendly. Keyword analysis is performed, then keyword density and frequency formula's are implemented to ensure that the pages are read in a way that increases your chances of being seen by the visitor. This is an on-going process as many of the search engine's modify or change the algorithms they use to rank sites on a regular basis.

Search Engine Submission

This is the act of supplying the URL of your website to a search engine for consideration to make it aware of the site's existence and to eventually get listed in the search results. Free search engine submissions can be made to Google, ExactSeek, LookSeek and many more. The time it takes for the search engine to process your site submission varies from a few days to a few months. It is extremely important that you hand submit your URL to the search engines, don't rely on an automated service to do it for you. You need to control what is submitted and many search engines will ban your site if it is submitted using an automated submission service.

You can also pay for express inclusion or paid inclusion in a number of the larger search engines, such as Overture (servicing Yahoo, AltaVista, Inktomi, All the Web and more), Lycos, Excite and many more.

Directories

Directories are human edited, therefore you have to make sure that your site title and site details are accurate and informative. Directories often inform many other search engines so it is worthwhile submitting to the major one's or those that are geographically specific. The Open Directory Project and Yahoo are the 2 most important directories on the web.

Paid Inclusion

Paid inclusion relates to paying for a search engine/directory to list you with their site in an express or preferential manner. Teoma (Includes AskJeeves) and Yahoo (via Overture Site Match) as well as many other smaller search engines.

Pay Per Click Online Advertising

Pay Per Click Online Advertising is a great way of getting your product in front of your potential clients in a fast and cost effective manner. In essence, you bid on your keywords and your placement will depend on how much you bid in comparison to the others bidding on the same term. As an example is your terms is 'Backpacker Insurance' and you choose to bid 0.52p for that term, but there are 4 businesses who have bid higher than that, your advert will be placed 5th. Overture, Google, Espotting, Looksmart and FindWhat are the leaders in this field.

Ongoing Maintenance and Reporting

This stage is one of the most important due to the regular changes search engines make to the way they rank sites. It is also important to keep an eye on your site statistics to ensure that visitor numbers continue to grow.

If you would like to discuss your Website Promotion requirements, please contact us.