Search Engine Optimisation
Search Engine Optimisation, when performed in a legitimate manner,
assists
the user to find the information they require, whilst improving the search
engine ranking of that page. Search Engine Optimisation is the process of
researching and inserting keyword rich text, improving page design and building strategic
links to other relevant websites to ensure a high search engine ranking.
Search Engine Optimisation will assist your business:
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Improve the quality and quantity of online traffic
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Move ahead of your competitors
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Increase your online sales and/or leads
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Reduce your client acquisition costs
Website optimisation is a must if you want your web results
in front of your potential customers!
Optimisation must be performed on a regular basis, due to the
fact that most search engines alter the way they determine where
a site is placed in their search results. Google's algorithm changes regularly,
and as it is responsible for more than 80% of internet searches, it is essential
your
pages are optimised regularly to ensure you get the best results possible.
Your
Marketing Staff, as part of their service to you offer an ongoing maintenance service
as part of your monthly package. It is just like having your very own online
marketing manager on staff with the expertise and know-how to get you listed on
the search engines and to stay there.
Your Marketing Staff consider a number of page elements when improving web
optimisation. These are:
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Keywords
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Keywords/phrases are those words which you and your visitors
use to describe your business e.g. 'investment property' or 'investment real
estate' for a real estate website dealing in investment property. Keywords are used
in your meta-tags and throughout the spread of
your web page copy.
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Meta-tags
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Meta-tags are inserted in the html code of your
web pages. These include a web page title (as viewed at the top of the page
when it is loaded), a web page description (often used by search engines
when displaying results) and keywords.
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Web Page Optimisation
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Web Page Optimisation often results in your web page
content having to be re-written to conform to SEO guidelines.
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Alt Tags
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Located in the html code of your site.
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Strategic Link Building
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Reciprocal Link Building is very important between
relevant sites with good page ranks and content.
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Domain Name Research
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Investigation of other available domain names for
your business.
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Website Optimisation Maintenance
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This process is necessary to ensure you keep at the
top of the search engine results.
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Whilst each of these techniques alone will not guarantee you top search
engine rankings, by combining them in a way that assists both the search engines
and your visitors to find you, a marked improvement in your search engine
rankings is assured. It is essential when performing website optimisation that
you always keep in mind that your website is there for the user, not the search
engines. Keep your text readable and informative and do not succumb to text
which only serves the search engine spiders and not those people who are
searching for your product or service.
Your Marketing Staff allocate a member of our online marketing team to your
account so you have continuous care in the development, implementation and
maintenance of your internet marketing strategy. Unlike other internet marketing
companies that will optimise your site for a one off fee, we believe in the
highest customer service, and you can be guaranteed of a 'job well done.' We
have both UK and Australian staff who are well versed in both markets and the
search engine technology used.
We are ready and waiting to become a part of your team, to help you build your
online
business.
Contact us today for an obligation free quote.
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YourMarketingStaff.com
