Pay Per Click Online Advertising

Pay Per Click (PPC) online advertising, which is sometimes known as Cost Per Click (CPC) has revolutionised the way businesses advertise on the internet. Ineffective advertising campaigns using banners and static advertising went out the window, and in its place came a completely controlled and responsible way of advertising.

What is Pay Per Click Online Advertising?

In a nutshell, you bid against other interested advertisers (usually your competitors) on a search term (eg London real estate). The highest bidder gets the best placed advertising. For example, someone bidding £1.00 for the term 'London real estate' might have the 5th highest bid for that term. This results in 4 other adverts being placed above the person in 5th place.

On Google, the PPC advertising can be seen down the right hand side of the page, whilst the natural search results are listed in the centre of the page. Each time that someone clicks on your PPC advert, you pay the amount you have bid, £1.00 in this example. So if over the course of a day 25 people click on your advert, you would pay £25.00 to Google for this type of internet based advertising.

What are the Benefits?

It is fast and flexible. If you need visitors yesterday, get yourself a PPC program set up. The best idea is to someone with PPC advertising experience set up the program and search for your keyword terms as this is a time consuming process that has to be spot on, otherwise you will waste valuable advertising spend on useless leads.

Other advantages of Pay Per Click advertising is that you control how much you bid for each term, which terms you bid on, and where your advertising is shown. By geographically restricting your advertising you better target your spend. Overture has developed its advertising across Europe, USA and have recently launched in Australia. This means that for an Australian financial planner, this type of geographic targeting will work well.

The Leaders in Pay Per Click Advertising

Overture - provides paid placement results to search engines such as Yahoo, MSN, Altavista, Excite, Looksmart and many other geographic specific sites. It is the original and some would argue the best, but it is imperative you get your ad copy right at the start as the human editors are notoriously strict on what you write and how you write it. If you would like assistance with developing a PPC campaign, contact us and we can help you get started immediately.

Google Adwords - Google differs slightly from the other PPC providers as it has added an element of quality to the bids. Ads that result in a higher click through rate when compared to other bids on the same term, get a slight reduction in price. So make sure that when your adverts are written, they are the best they can be.

Google also provides geographic targeting with an accuracy of up to 99%. Once again, this is great for country specific products and services. Google provides its advertising to pages sites such as Askjeeves, NTL, Virgin, Blueyonder, The Sun, The Times and monster.co.uk.

Espotting - Dealing only with Europe, this search engine is great for European based businesses. Providing paid listings for sites such as MSN, aswell as many smaller sites with a specific niche.

Assistance with Online Advertising Campaigns

YourMarketingStaff.com provide an excellent PPC service for all customers, whether the campaign be an independent initiative, or one that is part of an overall internet marketing strategy. Please Contact Us if you would like more information on how we can assist with your internet marketing requirements.