YourMarketingStaff.com

Internet Marketing Strategy for your Business

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Google Page Rank Debunked

What is Google page rank (also known as P.R.) I hear you ask? Page rank is like a popularity contest, the higher your score the more popular your site is. The scale is from 0-10, with 10 being the highest page rank a site can attain.

Page rank is all to do with inbound links from other sites to yours. Google probably explains Page Rack best of all:

'Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." (source)

Can you buy Page Rank?

In one very strong word, 'NO'! PageRank is a Google phenomenon that entrances Internet Marketing Consultants worldwide. A higher google Page Rank can only be obtained by obtaining quality inbound links to your site from other relevant sites.

At Your Marketing Staff we take all the hard work out of finding quality links by by performing this task for you. We generally undertake link building as one of our many strategies when working with clients as a higher page rank helps to get you ranked closer to the top of the search engine results.

Building links to and from quality sites is a time consuming process and there is more to it than just dropping someone an email with a polite request. It is important that your keywords feature in the anchor text, and the site, as we have stressed has a decent PR value.

We will find you quality links from relevant sites. Quality rather than quantity is definitely the order of the day when it comes to building site popularity.

Reciprocal Links Page

We suggest to all webmasters that they incorporate a 'Links' page into their site. A links page enables us to participate in a reciprocal link exchange with other sites. This means quite simply, that you provide a link to their site, in exchange for a link to your site from theirs. This is by far the easiest way to build your incoming links as most webmasters now understand the value of inbound links and don't like to give any away for free.

Our Services

Our website marketing services are bespoke, and we will devise a strategy that caters to your budget and requirements. We prefer working with smaller to medium sized businesses as they often don't know where to start with web site marketing or, more often than not, don't have the budget to dedicate to employing someone who does.

If you have been wondering how to improve your online presence without breaking the bank, contact us today for an obligation free quote and see how we can help you to realise your full online potential.