Email Marketing

Email Marketing is one of the most effective ways of marketing your product or service. It is quicker than more traditional means and it is more measurable and cost effective when compared to traditional direct marketing. Email marketing response rates vary, but as long as you send 'solicited' mail, you could be looking at a response rate of anywhere from 1-20%.

Email Marketing campaigns can target current or existing customers or clients, or you can buy an email list of addresses of people who have 'opted-in' and accept that you are going to approach them with your product or service. 'Spam' or bulk email is the process of emailing a list of email addresses where the email is unwanted and unsolicited. Not only is it bad 'netiquette' to bulk mail but it is also illegal in many countries, including the UK and Australia.

Email Marketing - Opting In

Whether you want to use a campaign to improve your customer relationship with current clients, or if you want to use direct email to forge new business relationships, we can assist you to do so. If you provide a quality product that a current customer may have use for again, it doesn't hurt to remind them that you still exist. By emailing your customers interesting and relevant information you forge deeper customer relationships with them, thus strengthening your hold in the marketplace. If you content is interesting enough, you may find that many your recipients forward your message on, therefore creating new customer contact.

We are also able to obtain opt-in email lists that are targeted to your desired clientele. These lists can categorised by age, country, sex, personal interest, marital status, hobbies and employment type to name a few. As an example, if you are a Santorini ferry operator, we could obtain lists for people aged 18-35 years of age, who are students and who live in the UK. The cost for such a list depends on the number of email addresses contained in the list. Email us now with your requirements.

Benefits

• Faster and more cost effective than offline marketing

• Two-way response is enabled

• Geographic and demographic targeting available

• Measurable outcomes

• Viral Marketing is enabled - your email can be forwarded to other respondents without your knowledge or input

• Personalised messages

Our Email Based Services

As part of our overall internet marketing strategy, we can assist your business to get an email based campaign developed and sent. We offer a number of services:

• Opt-In List Sourcing - We can find targeted lists appropriate to your business

• Graphics and E-newsletter development - We can design an e-newsletter that is both easy to read and pleasing the reader's eye

• Copywriting - We can assist you in developing content that is readable, eye-catching and demographic specific

• Delivery and Reporting - We can send your marketing materials via email on your behalf and monitor results, including click through rates.

If you would like a promotion based around email to form part of your overall online advertising strategy, or if you would just like try it as a one-off, contact us and we can show you how.